Amway L.O.C.
Рекламная кампания к выходу чистящего средства от Amway
Контекст
Рекламная кампания к выходу нового чистящего средства от Amway, линейка продуктов для дома L.O.C.
![](https://api.hvn.team/storage/files/NHK3XxBybl23xlL2T3EpzwNrFxsNmabMGzMa7L1P_resized_760_widened_760.png)
![](https://api.hvn.team/storage/files/ZSyBYqC4aBEe430fmKKgburs9EzUFqMcZrxuLaIK_resized_760_widened_760.png)
Задача
Разработать Key Visual и слоган. Придумать креатив для промо ролика и снять его, а также фотосессию для промо линейки L.O.C.
![](https://api.hvn.team/storage/files/YrbG5NVObuOQrw9Gcbmx9v2angijFfeWgpzxJuR1_resized_760_widened_760.png)
![](https://api.hvn.team/storage/files/yNW4utWSpuOmtJI0oi2nrr7fsjYbDDAVp0JMQM8B_resized_760_widened_760.png)
Аудитория
Клиенты и партнеры Amway, женщины от 18 до 65.
![](https://api.hvn.team/storage/files/KaprQUDYBNXE6wK73x31IBpa0QXNrbV09WUgoHZR_resized_760_widened_760.png)
![](https://api.hvn.team/storage/files/GmAWpOokucbQ3ZiuXkMQhpAgVh0b69vEiRlmsTjk_resized_760_widened_760.png)
Процесс
![](https://api.hvn.team/storage/files/YQFjlLWgEITD183lkw0AuCBsY8r8BYbJDp7SAl5N_resized_1160_widened_1160.jpg)
![](https://api.hvn.team/storage/files/03NqjhhhZjXY1yKffWWqO4v0SU13V1YtO9742EeF_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/TxwU6KqSisM8peFcYZ9QgO5O1GPg7qkEULlGdYK0_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/xU8HuIVZ3wzihdUPB9AtcQY7DVWoLpcHYptyxbhk_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/EMe2iTRfaiwrtZi7STynP8bXst9JMaNPwhUYfrJR_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/Ny8VOVuy6KR7tSa9VlfeIrfhTYz9thorYDx8wJlO_resized_1160_widened_1160.jpg)
![](https://api.hvn.team/storage/files/LFfuz45OaWiAJp3NoCR7V7hFXdFLBFriNkZH5Gc4_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/nwvWC5xlBnksGCWr2O3MPbuxteS92GOKEhunyjdq_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/cDjU8pkvh983fwYHi5CzWqpCCIhBTqFyjmU4Fe7N_resized_1160_widened_1160.jpg)
![](https://api.hvn.team/storage/files/1AKRolXuSYD8fUJHCSrgjsV7S4JfPBChLECtYawy_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/C3RlduRlGRH2I112tF4qhjbGE9GzQ97whFtS0k9J_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/h1S4iGyVxSmN1mXBph9qz7ODZAikuUpYgaQvIskQ_resized_568_widened_568.jpg)
![](https://api.hvn.team/storage/files/ilFumPZVgHs0EFZvijWwxpaV15ppsSgT46RxZqJg_resized_568_widened_568.jpg)